Product partner for ambitious startups
I help startups ship SaaS, AI automation and eCommerce products, from London.
Available for selected product builds and technical advisory
Since 2011Building digital products
LondonWorking with teams globally
End to endStrategy, design and engineering
Selected work
Six focused snapshots instead of a wall of thumbnails. Each covers the problem, my role, the build and the outcome.
Problem. Startups needed one accountable team across discovery, design and engineering.
Role & tech. Co-founder and technical lead; product strategy, design systems, React, Node.js, Shopify and cloud delivery.
Outcome. A repeatable delivery model for launching and improving SaaS, automation and commerce products.
Visit Deadon ↗
Problem. Translate a multi-step business process into software people could use confidently.
Role & tech. Product architecture, UX direction and full-stack delivery using a modern web stack and APIs.
Outcome. A cohesive experience with clearer flows and a foundation ready to evolve.
Problem. Make product discovery and purchase feel natural on smaller screens.
Role & tech. Product direction, mobile UX, commerce integration and engineering leadership.
Outcome. A focused shopping journey built around browsing, product detail and conversion.
Problem. Help customers navigate a specialist product range without losing confidence.
Role & tech. Commerce UX and Shopify implementation, with structured navigation and performance work.
Outcome. A more legible storefront supporting faster product discovery.
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Problem. Turn unfamiliar smart-ring features into a credible, easy-to-shop proposition.
Role & tech. Product storytelling, UI/UX and Shopify development.
Outcome. A polished experience connecting product benefits to purchase decisions.
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Problem. Give property teams a simpler way to create and manage media-led listings.
Role & tech. Product thinking, workflow design, web application delivery and technical leadership.
Outcome. A practical tool shaped around everyday real-estate tasks.
“Fast, pragmatic, and focused on outcomes—highly recommended.” Brian, CEO, EZ Real Tour
Some client details and delivery metrics are confidential. I can walk through the relevant work and results on a call.
What I do
I work where product decisions and technical delivery meet, bringing in the right specialists through Deadon when needed.
MVPs, customer portals, internal platforms and scalable web applications—from architecture to launch.
Discuss a SaaS product →Practical AI workflows, internal copilots and integrations that remove repetitive work from your team.
Explore an automation →Shopify and custom commerce experiences with clearer journeys, reliable integrations and conversion in mind.
Improve your store →Architecture reviews, delivery planning and hands-on leadership for founders who need senior direction.
Get technical direction →
About
I’m Zaid, Co-Founder and Technical Lead at Deadon. Since 2011, I’ve worked across product strategy, UX and engineering to help teams turn complex ideas into useful software.
I’m based in London and work with startups and established teams internationally. My role is usually the connective tissue: making the product clearer, the technical decisions sounder and the route to launch more direct.
Co-Founder & Technical Lead, Deadon
Product strategy, architecture and delivery across SaaS, AI automation and eCommerce.
Master’s by Research, Computer Science
Swinburne University of Technology.
BSc Computer Science, First Class Honours
Brunel University London.
Start a conversation
Tell me what you’re building, where it’s stuck and what a good outcome looks like. I normally reply within one working day.